January 18th, 2011 (last visit)
Charlotte, NC
In the winter of 2003 I met a pretty awesome girl. I was in my cube at my office and on a heated phone call with a vendor who had massively screwed up a delivery to a customer for which I was currently taking the heat. In an effort to increase my lung capacity, effectively raising the volume with which I could scream at this poor person on the other end of the line, I was actually standing up. It was at this point that my manager walked up, followed by an extremely cute blond with a confident smile, introducing her as a recent interview. The current rant was getting me nowhere and the guy I was connected with was not anywhere near as attractive as this new applicant for our department - so I promptly slammed down the phone and shook the lovely hand of the woman who, two and a half years later, would be my wife.
A happening somewhere in between these two events is what I would like to discuss. I, certainly being into the whole brevity-thing, would, on occasion in our early courting, attempt to shorten my future bride’s name from Catherine to Cat. It was cute, reminded me of both Michelle Pfeiffer and Halle Berry and required two-less syllables than the original. However, due to the fact that she had known someone in college with this feline moniker for whom she held a true distaste, I was chastised on each attempt. I’m a pretty stubborn person and did not give up easily. I finally surrendered when I was threatened with the permanent loss of physical contact with her altogether. The reason I bring this up is because more and more I notice that we as humans can be easily turned off by all number of things simply because of what they are called. I would address her by the name of someone that she had found intolerable and she would instantly associate the word with bad memories. This person had forever ruined a three letter word in her eyes. An undesirable word does not even have to be connected to a bad memory. I can’t tell you the number of people I know, the majority women, who’s skin crawls at the mention of the word “moist.” I have seen them reduced to full body shivers at the offer of a moist towelette. Simply not liking a connotation or even the sound of a word can completely turn a person off from an otherwise enjoyable food, activity or cleansing device.
In many instances we try to conceal an ingredient, or dish for that matter, by sanitizing their title, like utilizing it’s foreign translation or flat out making up something new. Ever had Rocky Mountain Oysters? Egg White omelette sounds much more appealing than one consisting of Albumen (this is only used as an example, I find this concept itself a travesty). I have myself realized, and not again repeated, the mistake of offering a friend a luscious bite of Sea Urchin Roe, now opting for the more sexy japanese translation of Uni. Sales of Squid soared in the US when some marketing genius decided to use the plural form of the Italian word for the chewy cephalopods, Calamari.

But, being called Mofongo, it is not the easiest of dishes to get people to try and the fact that I also order mine with Goat probably doesn’t help my cause - but I am stubborn like that. Bringing to mind things that could possibly grow on trees in a very humid climate or even a monster from the deep that lurks in the closest of five year olds after bedtime, Mofongo seems to have a name that only a native Puerto Rican could love.
But I say, forget your Boudin Noir and Morcilla, just accept your love of Blood Sausage. Shout out your appreciation for silky Duck Liver, you have no need for the French fuss of Foie Gras!
However, for heaven sakes, canned meat is no Treet to me, no matter how you spell it.
Punta Cana
5230 South Blvd
Charlotte, NC
p.s. I am aware that the above is completely contradicted by the wide use and acceptance of the term Pork Butt when referring to the shoulder, but that’s a different post.